About us

Overview: 

UAE is a multicultural and a diverse society where most of the nationalities in the world are living and working as expats. Naturally UAE requires a robust supply chain to suffice the market needs of different nationalities in terms of food and beverage requirements.

To Address the market gaps in food and beverage industry in the UAE, Vineel Vasireddi Foodstuff Trading LLC was established. It is located in located in Alqouz industrial area 4, Dubai. We trade customised food items under the brand name “Grounded”.  

The Brand slogan is “Indulge without Guilt”, which signifies that there should not be guilt when we indulge in our favourite food, albeit when eaten consciously.  

Our mission is to trade food products which serve larger section of the society here in UAE per their preferred food choices.    

Our vision is to expand beyond UAE and address the needs to global population in terms of food and beverage needs. 

Currently, we are selling two types of products in the market which serve Fitness community (Energy Balls) and the Filipino community (Filipino Desserts).

We strive to introduce various other products into the market in due course.